Presidio · Special agricultural machinery
Industrial marketing for agricultural machinery builders
A contractor buys a machine after seeing it work. Often on YouTube, months before EIMA.
The problem in this industry
Demand is seasonal and customers want to see the machine in the field, on their soil and crop. Without videos you reach the season already out of the running.
Who buys
Contractors, large farms and foreign dealers. Field videos weigh heavily in the choice.
- On YouTube they watch machines working in the field.
- They trust local dealers.
- They visit shows such as EIMA.
Demonstration examples, not client cases.
Field videos, season by season
Each season has its work: filming at the right moment gives content for the whole year.
Content for foreign dealers
Ready-made materials in the dealer’s language to help him sell your machines.
The sales network on LinkedIn
Curated profiles of your sales network, recognisable to dealers and large customers.
Contractors and dealers who know you
Views of field videos
New interested dealers
Orders started before the season
Does YouTube really matter for farm machinery?
Hugely: it’s where customers see the machine at work.
Do you cover EIMA?
The show stays yours. We prepare and extend it.
How do you work with dealers?
By preparing content they can use in their markets.
What do you measure?
How well the market knows you and how many orders start.
Book a 30-minute call.
We understand your situation and tell you frankly whether and how we can help.