Presidio · Robotics, automation and special machines
Industrial marketing for robotics and special machine builders
No engineer searches for “special machine”. He searches for his problem.
The problem in this industry
Every cell is a project of its own and customers often don’t yet know what they need. Whoever is found on the problem, and shows it has been solved before, wins.
Who buys
Process and production engineers in automotive, electronics and medical, with a specific problem to solve.
- They search by problem, not product: “CNC machine tending robot”, “visual defect inspection”.
- They watch videos of cells running.
- They use LinkedIn to see who has done similar applications.
Demonstration examples, not client cases.
“Problem → solution” cases
Each case starts from the customer’s problem and ends at the cell. That is exactly how engineers search.
Short videos of cells and cycles
Thirty seconds of a running cell beat any brochure.
Engineers on their own profiles
Your engineers share applications on LinkedIn: the customer’s engineer trusts a peer.
Engineers in your market who know you
Requests describing a precise problem
Engagement on engineers’ content
Projects started
How many cases do we need?
Few but well told, one per type of problem.
Do engineers have to write themselves?
We interview them and draft the texts; they review and publish.
Does it work abroad?
Yes, production problems are the same everywhere.
How long before results?
Sales cycles are long: first we measure growing awareness, then projects.
Book a 30-minute call.
We understand your situation and tell you frankly whether and how we can help.