Presidio · Machine tools and metalworking
Industrial marketing for machine tool builders
A shop owner chooses a machine for ten years. First he wants to see it cut a part like his.
The problem in this industry
Buyers compare accuracy, strokes and tolerances line by line, often on marketplaces and in several languages. Decisions take long: whoever stays present throughout gets to the end.
Who buys
Machine shops, subcontractors and production departments of manufacturers. Accuracy, cycle times and support matter more than price.
- They watch machining videos and cycle times.
- They compare specs on marketplaces.
- They visit shows such as EMO, BI-MU, MECSPE.
Demonstration examples, not client cases.
Real machining on customer parts
Real machining videos, with the customer’s permission: the shop owner wants to see his kind of part.
Clear technical comparisons
Strokes, tolerances and cycle times explained without jargon, for people who must decide quickly.
Digital trade shows in several languages
A curated presence on Europages and DirectIndustry in each of your markets’ languages.
Machine shops and plants who know you
Requests with the part drawing attached
Views of machining videos
Projects started per market
Do we need to be on every marketplace?
No, on those used in your markets. We choose together.
Will customers let us film their parts?
Often yes, without brands. It is among the most effective content.
How do you handle languages?
Listings and content curated in each language, not machine-translated and left alone.
What do you measure?
How well your market knows you and how many projects start.
Book a 30-minute call.
We understand your situation and tell you frankly whether and how we can help.