Presidio · Food processing machinery
Industrial marketing for food machinery builders
A dairy’s production manager decides on yield and hygiene. Before the show, he has already seen who can prove both.
The problem in this industry
In food, every line starts from a specific product. Buyers search “mozzarella line” or “freezing tunnel”, not your catalogue. If they find no proof on their product and on the washdown cycle, they move on.
Who buys
Production and quality managers at dairies, meat processors, industrial bakeries, frozen food and ready-meal companies. Hygiene and sanitation weigh as much as yield.
- On YouTube they watch the line running and the washdown cycle.
- They look for food-contact material data and certifications.
- They visit shows such as Ipack-Ima, Cibus Tec, Anuga FoodTec.
Demonstration examples, not client cases.
The sanitation cycle, explained by the engineer
A short video where the person who designed the line shows dismantling, washing and reassembly. It is always the quality manager’s first question.
Pages by processed product
Pages like “lines for pasta filata cheese” or “ready-meal plants”: buyers search for their product, not your machine’s name.
Engineers sharing start-ups
Engineers’ LinkedIn profiles showing start-ups, trials on the customer’s product and problems solved. Trust comes before the sales call.
Processors in your market who know you
Requests naming a specific product
Stand visits prepared by content seen earlier
Projects started per processed product
Which channel should we start with in food?
Usually YouTube and product pages: they answer the quality manager’s first questions.
Do we need to film at customers’ plants?
It helps, with permission. Otherwise we film the line during factory acceptance tests.
Are shows like Cibus Tec still useful?
Yes. Our work prepares and extends them: visitors to your stand already know you.
Do you work on export markets?
Yes, with multilingual content and data sheets on the marketplaces used in each country.
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